NŌA Protein
High-protein desserts that actually taste like dessert.
NŌA Protein
2025
Brand Identity, Logo Design, Packaging, Website Design
Flavor first
NŌA is a new kind of dessert brand built around a simple belief: high-protein food shouldn't taste like a compromise. Each ice cream mix is crafted for ultra-creamy texture, rich flavor, and real satisfaction — optimized for the Ninja Creami and most standard ice cream makers. The brief was to build a brand that felt indulgent and premium, not functional or clinical.
Stickers, shirts, and napkins
We led with flavor. The identity system was built around a warm cream and deep espresso base, with each of NŌA's five flavors carrying its own distinct color world. The logo and packaging needed to feel confident on a shelf while staying warm and approachable — something that says 'dessert first.'
Vanilla Bean
Decadent, smooth, and quietly elite. This is vanilla done right. Creamy, balanced, and endlessly flexible, whether you enjoy it solo or turn it into your own high-protein creation with mix-ins.
Caramel Latte
Coffee shop indulgence, frozen. Creamy espresso notes meet buttery caramel for a scoop that feels bold, smooth, and a little bit grown. Perfect for high-protein dessert people who also love a coffee twist.
Strawberries & Cream
Sweet strawberry and smooth cream blend together for a high-protein dessert that feels fresh, nostalgic, and always delicious. Light, creamy, and exactly the kind of dessert you’ll keep coming back to.
Snickerdoodle
Cinnamon-kissed, softly sweet, and cozy in the best way. It tastes like cookie-dough energy with ice-cream vibes, spinning into a high-protein dessert that feels familiar, comforting, and the perfect sweet fix.
Chocolate Fudge
Rich, chocolatey, and unapologetically smooth. This is the kind of high-protein dessert that feels indulgent without being heavy and works just as well for a weeknight scoop as it does for a late-night craving.
Made to be enjoyed
The digital storefront
A fully custom Shopify site designed to convert browsers into buyers, leaning heavily on beautiful flavor cues.
Built to be remixed
Every NŌA flavor is a starting point. The recipe blog turns them into something even better.
Strawberries & Cream
Strawberry Shortcake Remix
Everything you love about strawberry shortcake, turned into a creamy, scoopable dessert.
Vanilla Bean
Cinnamon Roll
Your favorite breakfast pastry, reimagined as a high-protein frozen treat.
Chocolate Fudge
Mocha Crunch
Where the barista meets the chocolatier. A sophisticated, high-protein pick-me-up.
Snickerdoodle
Churro Crunch
Inspired by the classic fair treat — all about cinnamon sugar and texture.
Caramel Latte
Caramel Turtle Latte
Bold cold brew meets a nutty, buttery crunch. A coffee-shop classic, frozen.
Strawberries & Cream
Strawberry Cheesecake Bite
Creamy and slightly tangy, inspired by a classic slice of cheesecake.
Chocolate Fudge
Brownie Chunk Fudge
This is the one you make when you're craving something extra decadent.
Vanilla Bean
Cookies & Cream Crush
The ultimate classic, upgraded. Quietly elite vanilla with a crunchy chocolate twist.
Vanilla Bean
Birthday Cake Batter
That unmistakable cake batter flavor. Fold in sprinkles and soft cake pieces.
An Actually Enjoyable Protein Product
The result is a brand system with genuine presence: a flexible identity that scales from a single label to a full five-flavor lineup (and more to come), each flavor immediately recognizable while clearly belonging to the same family. The website extends the flavor-forward approach into a digital experience built for conversion.