Downtown for the Holidays
A winning proposal — and a brand that now lives all over downtown Portland.
Portland Alliance
2025
Brand Identity, Icon Illustration, Print & Collateral, Merchandise
Just sprucing things up a bit
After the success of the Portland Staycation campaign, we were invited to submit a proposal for Portland's yearly Downtown for the Holidays campaign. Our proposal was selected, and we built out the brand direction for the entire campaign. It's appeared in print, online advertisements, on the website, and all over the downtown Portland area.
The lockup
Illustration-led
To accompany the sharp script and chiseled headline type duo, we created a set of slightly imperfect, hand-drawn icons that gives the system a more human edge. Snowflakes and multi-colored string lights round out the design kit, adding a playful counterpoint to the deep teals, dark reds, and pastel tints that carry through the campaign.
Twelve icons. Three color suites.
Portland shows up for the holidays
From print and online advertisements to street-level signage across the district, the campaign became a recognizable presence throughout Portland's holiday season. Cheers to next year!